Randy Sheffield
What to expect on your first trip to the Daytona 500
The Daytona 500 is one of the most iconic events in motorsports and is considered the "Super Bowl" of NASCAR. If you’re planning your...
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Randy Sheffield
Nov 20, 20210 min read
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Randy Sheffield
Sep 22, 20201 min read
Michael Jordan's next sport is... NASCAR?
Michael Jordan will partner with friend and current NASCAR driver Denny Hamlin to form a new NASCAR Cup Series race team with high...
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Randy Sheffield
Oct 9, 20193 min read
Driving Sponsorships back to NASCAR Teams
Why did 9 of the 36 of the Monster Energy NASCAR Cup series teams enter the recent Las Vegas race with no primary sponsorship listed?
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Randy Sheffield
Apr 10, 20192 min read
2020 NASCAR schedule changes
NASCAR Announces Big Changes to 2020 Cup Series Schedule We are happy—and intrigued—to see NASCAR and its various supportive partners...
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Randy Sheffield
Sep 28, 20182 min read
Charity & Awareness Racing Campaigns
Should charitable organizations consider sponsoring a NASCAR race team? Awareness is one of the biggest challenges that non-profit...
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Randy Sheffield
Aug 17, 20183 min read
Budget Planning for 2019? Want to be a NASCAR team primary sponsor at a discount?
Well, its that time of year when many companies have begun budgeting for 2019. Some items are being eliminated while new ideas are being...
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Randy Sheffield
Feb 10, 20182 min read
NASCAR introduces new daily fantasy sports platform
Congratulations to NASCAR on its new and improved Fantasy Live game for the 2018 season. Similar to the popular Fantasy Football games,...
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Randy Sheffield
Feb 6, 20184 min read
Is now a good time to become a NASCAR Cup Series sponsor?
It has been a tough decade for NASCAR. As a business agent in the industry for over 20 years, I have watched as NASCAR, like most all...
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