HardHead Marketing | Discussing sponsorship trends in the sports industry

NEWS

Randy Sheffield

What to expect on your first trip to the Daytona 500

The Daytona 500 is one of the most iconic events in motorsports and is considered the "Super Bowl" of NASCAR. If you’re planning your...

Randy Sheffield

Updated 2022 NASCAR Practice and Qualifying Formats

Randy Sheffield

Michael Jordan's next sport is... NASCAR?

Michael Jordan will partner with friend and current NASCAR driver Denny Hamlin to form a new NASCAR Cup Series race team with high...

Randy Sheffield

Driving Sponsorships back to NASCAR Teams

Why did 9 of the 36 of the Monster Energy NASCAR Cup series teams enter the recent Las Vegas race with no primary sponsorship listed?

Randy Sheffield

2020 NASCAR schedule changes

NASCAR Announces Big Changes to 2020 Cup Series Schedule We are happy—and intrigued—to see NASCAR and its various supportive partners...

Randy Sheffield

Charity & Awareness Racing Campaigns

Should charitable organizations consider sponsoring a NASCAR race team? Awareness is one of the biggest challenges that non-profit...

Randy Sheffield

Budget Planning for 2019? Want to be a NASCAR team primary sponsor at a discount?

Well, its that time of year when many companies have begun budgeting for 2019. Some items are being eliminated while new ideas are being...

Randy Sheffield

NASCAR introduces new daily fantasy sports platform

Congratulations to NASCAR on its new and improved Fantasy Live game for the 2018 season. Similar to the popular Fantasy Football games,...

Randy Sheffield

Is now a good time to become a NASCAR Cup Series sponsor?

It has been a tough decade for NASCAR. As a business agent in the industry for over 20 years, I have watched as NASCAR, like most all...

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