Randy SheffieldOct 9, 20193 minDriving Sponsorships back to NASCAR TeamsWhy did 9 of the 36 of the Monster Energy NASCAR Cup series teams enter the recent Las Vegas race with no primary sponsorship listed?
Randy SheffieldApr 10, 20192 min2020 NASCAR schedule changesNASCAR Announces Big Changes to 2020 Cup Series Schedule We are happy—and intrigued—to see NASCAR and its various supportive partners come together in a join...
Randy SheffieldSep 28, 20182 minCharity & Awareness Racing CampaignsShould charitable organizations consider sponsoring a NASCAR race team? Awareness is one of the biggest challenges that non-profit organizations confront on ...
Randy SheffieldAug 17, 20183 minBudget Planning for 2019? Want to be a NASCAR team primary sponsor at a discount?Well, its that time of year when many companies have begun budgeting for 2019. Some items are being eliminated while new ideas are being considered. NASCAR i...
Randy SheffieldFeb 10, 20182 minNASCAR introduces new daily fantasy sports platformCongratulations to NASCAR on its new and improved Fantasy Live game for the 2018 season. Similar to the popular Fantasy Football games, NASCAR’s Fantasy Liv...
Randy SheffieldFeb 6, 20184 minIs now a good time to become a NASCAR Cup Series sponsor?It has been a tough decade for NASCAR. As a business agent in the industry for over 20 years, I have watched as NASCAR, like most all professional sports, le...
