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Randy Sheffield
- Sep 22, 2020
- 1 min
Michael Jordan's next sport is... NASCAR?
Michael Jordan will partner with friend and current NASCAR driver Denny Hamlin to form a new NASCAR Cup Series race team with high...
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Randy Sheffield
- Oct 9, 2019
- 3 min
Driving Sponsorships back to NASCAR Teams
Why did 9 of the 36 of the Monster Energy NASCAR Cup series teams enter the recent Las Vegas race with no primary sponsorship listed?
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Randy Sheffield
- Apr 10, 2019
- 2 min
2020 NASCAR schedule changes
NASCAR Announces Big Changes to 2020 Cup Series Schedule We are happy—and intrigued—to see NASCAR and its various supportive partners...
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Randy Sheffield
- Sep 28, 2018
- 2 min
Charity & Awareness Racing Campaigns
Should charitable organizations consider sponsoring a NASCAR race team? Awareness is one of the biggest challenges that non-profit...
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Randy Sheffield
- Aug 17, 2018
- 3 min
Budget Planning for 2019? Want to be a NASCAR team primary sponsor at a discount?
Well, its that time of year when many companies have begun budgeting for 2019. Some items are being eliminated while new ideas are being...
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Randy Sheffield
- Feb 10, 2018
- 2 min
NASCAR introduces new daily fantasy sports platform
Congratulations to NASCAR on its new and improved Fantasy Live game for the 2018 season. Similar to the popular Fantasy Football games,...
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Randy Sheffield
- Feb 6, 2018
- 4 min
Is now a good time to become a NASCAR Cup Series sponsor?
It has been a tough decade for NASCAR. As a business agent in the industry for over 20 years, I have watched as NASCAR, like most all...
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