Randy SheffieldFeb 82 minWhat to expect on your first trip to the Daytona 500The Daytona 500 is one of the most iconic events in motorsports and is considered the "Super Bowl" of NASCAR. If you’re planning your...
Randy SheffieldSep 22, 20201 minMichael Jordan's next sport is... NASCAR?Michael Jordan will partner with friend and current NASCAR driver Denny Hamlin to form a new NASCAR Cup Series race team with high...
Randy SheffieldOct 9, 20193 minDriving Sponsorships back to NASCAR TeamsWhy did 9 of the 36 of the Monster Energy NASCAR Cup series teams enter the recent Las Vegas race with no primary sponsorship listed?
Randy SheffieldApr 10, 20192 min2020 NASCAR schedule changesNASCAR Announces Big Changes to 2020 Cup Series Schedule We are happy—and intrigued—to see NASCAR and its various supportive partners...
Randy SheffieldSep 28, 20182 minCharity & Awareness Racing CampaignsShould charitable organizations consider sponsoring a NASCAR race team? Awareness is one of the biggest challenges that non-profit...
Randy SheffieldAug 17, 20183 minBudget Planning for 2019? Want to be a NASCAR team primary sponsor at a discount?Well, its that time of year when many companies have begun budgeting for 2019. Some items are being eliminated while new ideas are being...
Randy SheffieldFeb 10, 20182 minNASCAR introduces new daily fantasy sports platformCongratulations to NASCAR on its new and improved Fantasy Live game for the 2018 season. Similar to the popular Fantasy Football games,...
Randy SheffieldFeb 6, 20184 minIs now a good time to become a NASCAR Cup Series sponsor?It has been a tough decade for NASCAR. As a business agent in the industry for over 20 years, I have watched as NASCAR, like most all...