SPONSORSHIP
How much does a NASCAR team sponsorship cost?
While the best, most competitive teams may draw more attention and excitement on the track for their sponsors, the smaller underfunded teams may offer greater value to sponsors seeking more off-track promotional support at retail stores, special events, trade shows and other marketing efforts. The value of any sponsorship is measured by the ROI just like any other marketing and advertising venture. The elements a team brings to the sponsors goes well beyond on-track performance.
Cost will vary. While cash is king, the team often has sponsors that may provide needed tools and products used by the race team in lieu of all cash payments.
PRIMARY | NASCAR team sponsor
A primary NASCAR sponsorship includes basic elements such as your logo on the hood, rear quarter panels and TV panel of the car or truck, PR and Social Media support, sponsor's seats in the pit box, 6-8 team garage hot passes for each race, hospitality opportunities and driver appearances. Minimum price based on amount per race.
ASSOCIATE | NASCAR team sponsor
An associate NASCAR sponsorship includes basic elements such as logo on the car/truck at a select location such as the lower rear quarter panels, B-pillars, C-pillars, rear deck lid, and at least 2 team garage hot passes per race, etc.. Minimum price based on $ per race.
SUPPORTING | NASCAR team sponsor
A supporting NASCAR sponsorship is occasionally available on a per-race basis. These minor sponsorships help to offset various costs including teams' travel expenses, tire costs, team meals, and other logistical responsibilities. It may include a small logo on the car/truck and 1 team garage hot pass. Minimum price based on $ per race.
QUICK GUIDE TO A NASCAR CAR BODY
C-Pillar
Rear Deck Lid
Upper Rear Quarter Panel
Lower Rear
Quarter Panel
Front Rear Quarter Panel
Roof Panel
B Post
C-Pillar
Upper Rear Quarter Panel
Front Rear Quarter Panel
Lower Rear
Quarter Panel
Hood
TV Panel