What is Randy LaJoie’s Safer Racer Tour?

It’s a program created in 2007 designed to help reach out to the racers many feel are most at risk, the numerous short track drivers around the country. Randy LaJoie has been an activist in much of the safety R&D that NASCAR has conducted over recent years and would like to see these innovations transcend beyond the top 3 NASCAR series. Working with tour sponsors, LaJoie has created a mobile interactive unit to tour short tracks across America to help bring safety innovations to all levels of racing. Value packed sponsorship opportunities exist to help spread the safety message.

Elements:

• 100 Annual Show Days at multiple race venues across America

• Safer Racer - Mobile Display and Interactive Trailer

• Safer Racer - Educational Program and Demonstration

• Race Car Safety Inspections conducted by Randy LaJoie and trained staff

• Participant Registration and Data Base

• Display for Tour Sponsors’ Products / Services

• 4 Presenting Sponsors @ $25,000 each

• 10 Supporting Sponsors @ $10,000

Presenting Sponsors: $25,000 each

Benefits include:

• Positive Image presented to the loyal racing community

• Right to promote brand as a Presenting Sponsor

• Sponsor Category Exclusivity

• Products / Services represented and sold at all shows

• Sponsor promoted throughout the safety tour

• Prominent logo placement on Tour vehicles

• Product / Services Display at events

• Samples / Coupons / Literature distributed on site

• Storage and Display Space on Tour vehicle

• Link to website

• Data Base sharing

• Logo included in all ads

• Plus More

Supporting Sponsors: $10,000 each

Benefits include:

• Positive Image presented to the racing community

• Sponsor Category Exclusivity

• Sponsor promoted throughout tour

• Logo on Tour vehicles

• Samples / Coupons distributed by on-site Tour reps

• Storage space on Tour vehicle for sponsor’s supplies

• Link to website

• Data Base sharing

• Plus More

• Sample..... Categories available include, but not limited to:

Beverage

Snack

Pharmaceuticals

Insurance

Mobile Phone Provider

Trailer Manufacturer

Fuel Cell Manufacturer

Automobile Manufacturer

Internet Search Engine

MORE!

SUPPORT RANDY LAJOIE’S SAFER RACER TOUR!

CONTACT:

Randy Sheffield

Hardhead Marketing LLC

P.O. Box 13254

Fort Pierce, Florida 34979

Phone (772) 577-8288

rsheffield@hardheadmarketing.com